Master of Arts program in Marketing is designed as an innovative program emphasizing the fundamental topics of marketing like consumer behavior and brand management as well as entrepreneurship and services marketing. The competence targets of the program involve skills to design and implement effective solutions in different business environments and changing economic climates. In that, special emphasis on services and entrepreneurship by our Faculty is a distinguishing factor while developing and improving professionals’ skills.
In the MA program in Marketing, as a common element of all programs offered by the KHas Business School, learning is considered as a holistic process over time and across space; it begins in the core and elective courses delivered in-class and continues during project work, meetings with speakers renowned in their fields and communication among alumni. This is believed to establish a strong bridge between theory and practice.
The innovative perspective of the MA program in Marketing endows participants with skills to develop new visions of marketing. The participants are believed to serve as managers and advanced specialists at both private and public sector institutions. At the same time, participants with an academic orientation are provided with a sound knowledge of methodology and toolset to create new knowledge in their fields.
Problems encountered in professional life are often ill-defined; compared to usual textbook problems they require creative solutions against the quite limited amount of preliminary information. This transforms problem-solving from a solely technical procedure to an art. To provide program participants with such an understanding, KHas Business School maintains a rapid and effective, socially and environmentally responsible design culture that emphasizes sustainability and norms of ethical behavior.
As a member of this program, the participants will practice their leadership skills while strengthening their business acumen to apply to the problems of local as well as the global business environment.
All participants are expected to document their individual academic/technical achievements by submitting a graduation project or a master’s thesis. Earlier admission to all programs is on a “project” (non-thesis) basis. That status can be turned to “thesis” conditional upon academic success and orientation.
- Brand Management
- Business-to-business Marketing
- Consumer Behavior
- Graduation Project
- Marketing Simulation
- New Venture Creation – Entrepreneurship
- Services Marketing
- Strategic Marketing Management